LONDON A half-hour or consequently after Tottenham Hotspur had edged out Manchester City in the first leg of their Champions League quarter-final, the club's new stadium was every but empty.A handful of fans remained, gazing out at the field, not quite ready to leave. Most of them had arrive to look Son Heung-min.The South Korean has long been an icon to those fans but, in Europe, it is different. There has never been any doubt nearly his talent, but it was not until those few weeks subsequent to he went supernova - that England, and Europe, started to afford Son the star treatment: the talk to whose non-attendance is worth fretting over, the performer who might guide his team to the Champions League title.On the hours of daylight of the pure adjoining Liverpool in which he might epoxy resin his place as a global superstar, it is worth asking why.In the summer of 2013, Bayer Leverkusen was rude of a main sponsor. That June, at a cost of a club-record 10 million (S$15.4 million), the German team signed Son from Hamburg. In August that year, Leverkusen inked a three-year unity subsequent to LG, the South Korean electronics firm, subsequent to Son becoming a brand ambassador. European football has long seen players from East Asia as one of two things. One is, essentially, a way not simply of winning the hearts and minds of the immense audience simple in Japan, South Korea and, especially China, but of attracting sponsors from those markets, too.The new acuteness is, perhaps, best illustrated by the fighting of Park Ji-sung, the former Manchester associated midfielder.ROLE MODELSThere is a way of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'.LIM HYUN-JOO, sociology lecturer, on the normal ways Asian players are viewed in Europe."Park was seen as a fine performer in England but, in many ways, he was invisible," said Lim Hyun-joo, a senior lecturer in sociology at Bournemouth University. "I was amazed by the reception in Korea: every the people went crazy for him. It was a pure contrast."Park spent seven years at outmoded Trafford, and was held in high idolization by both fans and his manager, Alex Ferguson. Park's virtues were not necessarily united to his talents, though: He was cherished for his industry, his energy, his discipline. He would often be tasked subsequent to man-marking the opposition's biggest threat.It was a fighting study of how Europe views Asian players: they might sell jerseys, tickets and encouragement deals off the dome but, on it, they are - first and foremost - fine workers."It is the idea of the model minority," Lim said. "The coverage of Son that I've admittance has focused a lot on his hard work, his discipline, his filial piety."It is not necessarily conscious, not a deliberate attempt to devalue him. But there is a way of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'."Almost 10 years ago, Apertura Sports noticed a gap in football's transfer market. More and more German clubs were hoping to win fans and public notice encouragement in Japan, South Korea and China.The quickest route to a immense new audience seemed to be importing a player, a local hero, but few teams had the familiarity or achievement to recruit subsequent to much confidence. Apertura contracted to be the bridge.With a Mandarin-speaking scout, Apertura set out to locate Chinese players, but found two Koreans instead. It pitched them to German clubs, but the response was hardly effusive."A lot of clubs were not in reality responsive," said Johannes Graf Strachwitz, one of Apertura's co-founders. "They nice of waved the idea of signing Koreans off."Europe's scepticism nearly Asian players - that they were either fine workers, or highly-paid billboards - was deep-seated.In 2003, Lee Young-pyo, a star of the Korean 2002 World mug squad, associated the Dutch team PSV Eindhoven, along subsequent to Park.Lee knew he had the faith of his coach: PSV's Guus Hiddink had, after all, guided that South Korea team to the World mug semi-finals."He knew me well," Lee said. "However, my teammates had every second thoughts nearly me."By his own estimation, it took him a year or consequently to win them over."I had to direction the stereotype of an Asian player, and it took quite a grow old to prove my achievement to my fellow teammates," he said.The stereotype persists, though. Even now, Apertura finds that clubs have a "specific idea" of the type of performer they might locate in Asia."They look them as dedicated, reliable, hard-working, respectful of older people, and never a suffering for a coach," Strachwitz said.In Son's case, of course, that is every true, but it does not begin to realize justice to the full range of his abilities as a player.The longer he demonstrates that, the more likely it is that clubs will begin to disregard it, that they will look in Korea and Japan not just for disciplined and well-behaved workers, but for potential superstars, too.Son is nevertheless subject to the stereotype. In time, he may nevertheless be the man to break it.NYTIMES
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